The Power of Social Media in Fintech: Insights from Sheel Mohnot 💼🚀

If you're in the fintech space, chances are you've heard of Sheel Mohnot, the co-founder and general partner of Better Tomorrow Ventures (BTV). With over 150,000 followers on Twitter (or X, as it's called now), Mohnot has leveraged social media to not only elevate his personal brand but also enhance his professional reach in the industry. 🌟

Fintech Evolution and BTV's Role 🎯

Founded in 2019, BTV is focused on investing in fintech startups at the pre-seed and seed stages. With $300 million under management, Mohnot and his team have backed companies like Coast and Unit while also running an accelerator called The Mint. As Mohnot puts it, "We see a lot more things as fintech than others do." This broader interpretation includes investments in vertical SaaS and B2B marketplaces, where financial services play a critical role. 📊

Social Media Star Power 📱✨

During a recent interview, Mohnot shared how he became an influential figure on social media. Initially quiet on Twitter, the combination of engaging in Clubhouse discussions and the pandemic led him to share more ideas and thoughts online. 🌐 His approach? To enjoy the process, share interesting insights, and, importantly, to connect authentically with others.

His most viral posts often stem from relatable or humorous observations, such as commenting on excessive web3 pitches with a simple photo of a bicycle wheel sliced in half. The key here is that these interactions helped position him as a relatable figure in the fintech ecosystem, which has led to stronger networking opportunities with founders and investors alike. 🙌

Fintech's Comeback and Future Trends 📈

Now, what does Mohnot think about the current state of fintech? He believes the market is "hot again," with more exits expected in the near future. He’s particularly bullish on companies focused on vertical SaaS and the accounting sector, spotlighting an ongoing shortage of accountants.

Mohnot candidly contrasted the challenges faced by venture-backed accounting firms like Bench, which shut down due to scalability issues, emphasizing that traditional accounting can be a difficult business to grow. The crux of his insight? "There are many companies that see tremendous value from AI but aren't labeled 'AI companies.'" Instead, he encourages honesty regarding a company's capabilities and focuses on the true value they bring. 🤖

Conclusion: A Lesson in Personal Branding 💪

Mohnot’s journey offers a powerful lesson on how personal branding and social media engagement can significantly impact one's professional success. By sharing genuine content and reaching out to the community, he’s created a unique space for himself within the fintech landscape. If you’re aspiring to make waves in your industry, take note of Mohnot’s approach: blend authenticity with engagement and watch as your influence grows! 🚀✨

Want to hear more about Sheel Mohnot's journey? Tune in to his interviews or follow him on social media to stay updated on the latest fintech trends and insights! 💬

Feel free to share your thoughts or connect with Sheel Mohnot via X! 📲👇

#Fintech #SocialMediaSuccess