Kerry Washington Steps into the Wedding Spotlight with Cheersy Investment 🎉💍
In a bold move that's turning heads in Hollywood and the startup world, actress Kerry Washington has made a significant investment in Cheersy, a burgeoning wedding marketplace. This innovative platform aims to simplify the wedding planning process by connecting couples with day-of service wedding coordinators, making the often stressful occasion a little more manageable. 🌟
Who is Cheersy? 🤔
Founded in 2024 by Amy Shack Egan, Cheersy is designed to assist couples in finding the perfect coordinators to ensure their big day runs smoothly. With an impressive fundraising total of $550,000, Cheersy has gained traction with the backing of notable investors, including Elizabeth Cutler, co-founder of Soul Cycle, and Jennifer Gilbert, founder of Save the Date.
The impetus behind Cheersy arose from Shack Egan's own experiences in the wedding planning industry through her previous venture, Modern Rebel, which launched in 2015. She noticed a growing demand for day-of coordination services and ingeniously decided to create a marketplace that provides couples with vetted professionals they can find based on budget, specialty, and date.
The Hollywood Connection 🎬
Washington's involvement as the lead investor in Cheersy's pre-seed round signifies a growing trend where Hollywood stars are stepping into the role of angel investors. During a serendipitous dinner party, Shack Egan got the chance to connect with Washington, who is now making a name for herself in the venture capital landscape. Her portfolio extends beyond Cheersy, including investments in the Black-owned social platform Spill and the eating disorder treatment startup, Equip.
A Journey of Resilience 🚀
Shack Egan has candidly shared her struggles in navigating the fundraising landscape, expressing the mental health challenges that come with the territory. Her embrace of the journey, including participating in programs like Power to Pitch, has proven invaluable, allowing her to network within the startup ecosystem. Cheersy plans to use its newly acquired capital to enhance technology functions and expand into six new cities, bringing its services to even more couples planning their big days.
Closing Thoughts 📝
With Kerry Washington on board, Cheersy is not just receiving financial support but also the influence and recognition that accompany a celebrity partnership. This investment opens up new doors, especially in the often-chaotic world of wedding planning, showing that even amidst the glamour of Hollywood, practical solutions for everyday challenges are at the forefront. Cheers to new beginnings and seamless weddings! 🥂
What do you think about celebrity investment trends in startups? Do you believe this could reshape various industries, similar to what we're seeing with Cheersy? Share your thoughts below! 👇
